The Future of Online Advertising and why does this matter to marketeers?
21 March 2023
Media companies are increasingly using their customers’ data in ways that customers may not realize when they give their information.
Tristan Terlouw – Digital Marketing Strategy Nixon
28 July 2022
Google has announced that its plan to remove third-party tracking cookies is delayed until at least 2024.
Google has announced that its plan to remove third-party tracking cookies is delayed until at least 2024.
Privacy VP, Anthony Chavez, has stated that switching from third party cookies allows the web to continue to grow without relying on cross-site tracking ID or techniques such as fingerprinting.
The goal of the Privacy Sandbox initiative is to create technologies that help protect the privacy of Internet users as well as give businesses and developers the tools to build digital businesses. This Privacy Sandbox reduces tracking of personal browsing data and helps keep online content and services free for everyone.
The Privacy Sandbox initiative will start in August. During the rest of the year and until 2023, the test panel will gradually increase to see how Google’s Privacy Sandbox works.
Media companies are increasingly using their customers’ data in ways that customers may not realize when they give their information.
Compliance is ongoing, but these trends can future-proof your GRC program and give your company an edge against risks and compliance changes.
We understand that data privacy is a growing concern in today’s digital age, especially with the rapid advancements in technology.
