Tristan Terlouw – Digital marketing strategy
Digital transformation has helped businesses become more efficient and valuable. Digital solutions that are compatible with this transformation simplify complex processes by putting everything in one easy-to-use platform. However, with so many different business solutions and integrations available, managing your website portfolio can be challenging. This can make it difficult to understand your IT landscape.
To understand your IT landscape, you need trustworthy insights into your IT structure. You must know how your company makes its software applications work together to generate meaningful business reports that facilitate corporate decision-making. Business strategy alignment is a process that requires understanding the IT landscape of the company.
IT Asset Management
To gain insight into your IT landscape, it is important to understand that a part of it consists of websites, and how your business website portfolio functions. Your business is a carefully planned process that should have specific applications that work together to accomplish tasks. Understanding how to streamline these processes and find solutions is crucial for evaluating the efficiency of your digital landscape.
Having a clear understanding of how your company’s websites are operating can reveal a lot about your overall business performance. For instance, if you heavily invest in outdated marketing solutions, it may be the reason why your marketing objectives are not being met. To address this, it’s important to evaluate the time it takes for these outdated solutions to complete tasks and compare this data with the statistics generated by more modern SaaS solutions. This can provide valuable insights to guide decision-making related to these processes.
The necessary info about the website portfolio could involve, for example:
- Regulatory Compliance
- Policy management
- Controls Compliance
- Internal Audit
- Data privacy
- Enterprise Risk Management
- Operation Resiliency
Examples can be multiplied. But how to systematically get such data? If there is a need, there is a solution: IT Asset Management (ITAM).
What is IT Asset Management (ITAM)?
IT Asset Management (ITAM) is a system that helps companies control and manage all their IT assets. ITAM addresses the challenge of complex enterprise architecture and complicated IT inventories. By combining both traditional and modern approaches, ITAM provides IT departments with a range of actions and procedures to achieve complete control and visibility over their IT landscape.
IT asset management aims to comprehensively manage the company’s IT structure with various sub -management procedures. Here are some examples of different sub -management methods:
- Application portfolio management (APM)
- Website portfolio management (WPM)
- IT Cost Management
- Configuration Management Database (CMDB)
These activities provide IT Asset Management with the required data to give you a better understanding of your IT landscape. Depending on the size of your business, using software to manage the entire IT Asset Management process on a single platform may be a practical option.
Complete your Digital Landscape
In today’s business world, managing your digital landscape can be an overwhelming task. With many issues to handle and limited time, it is easy to fall behind and feel overwhelmed. This can lead to frustration and even losing out on opportunities.
There are several potential negative consequences in the long run if you don’t get insights into your IT landscape. These can include losing control over your website portfolio, being unable to understand your IT structure, struggling to make informed corporate decisions, and falling behind competitors who have a better grasp of their digital landscape. Additionally, you may be overwhelmed by issues, have no time to help customers , and end up being passed over for opportunities due to a lack of visibility and control. Ultimately, neglecting to gain insights into your IT landscape can hinder your company’s growth and success.
We understand that keeping up the demands of managing over 100 websites for large companies can be challenging. That is why we offer a centralized platform that streamlines your entire website portfolio, providing you with necessary data and insights to stay ahead of your game.
The Nixon Platform gives your insight into and control over your website portfolio, so that you can be assured of sustainable changes that prevent privacy problems. Our solution allows you to manage your entire website portfolio in a stress-free manner, leaving you with more time to focus on your customers and grow your business. Book a free today and experience a stress-free workday because you have grip on your website’s portfolio.