The Future of Online Advertising and why does this matter to marketeers?
21 March 2023
Media companies are increasingly using their customers’ data in ways that customers may not realize when they give their information.
Tristan Terlouw – Digital Marketing Strategy Nixon
30 October 2022
The new accessibility standard is expected to arrive in December. What does WCAG 2.2 mean for you?
The WCAG (or web content accessibility guidelines) consists of a set of guidelines that your digital portfolio must meet to be called accessible. For the past 4 years, we’ve all been working with WCAG 2.1, a set of 50 level A and AA success criteria. The update to WCAG 2.2 adds 7 new level A and AA success criteria. In addition, success criterion 2.4.7 Focus visible shifts from level AA to level A.
Success criterion 3.2.7 Hidden controls (AA) gives way to the new success criterion 2.4.12 Focus not obscured (AA), a success criterion that describes that visible focus should not be hindered by overlapping content.
The temporary government digital accessibility decree is called EN 301 549. This in turn refers to another European ICT standard, indicating that the latest updated version of WCAG is this standard. The documentation of EN 301 549 has yet to be updated to the new version. This is expected to take several months.
If your organization is part of a government or semi-government, your organization must publish an updated accessibility statement annually stating that the website is accessible to all. This statement is valid for one year. Accessibility survey reports are valid for three years, regardless of whether the new standard is in effect. So there is no need to conduct a new survey immediately after the new standard comes into effect (unless you have made significant changes to your site). So there is no need to worry.
The new success criteria are relevant to your business only when a new survey is needed for a Web site, application or intranet. But it’s well worth doing a new survey beforehand to complete your annual accessibility statement (so you can also claim to meet the new success criteria) and show that digital accessibility is important.
Media companies are increasingly using their customers’ data in ways that customers may not realize when they give their information.
Compliance is ongoing, but these trends can future-proof your GRC program and give your company an edge against risks and compliance changes.
We understand that data privacy is a growing concern in today’s digital age, especially with the rapid advancements in technology.
