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24 August 2023
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Website | Management | Key-matrics
Tristan Terlouw
Digital marketing strategy
Consent and Preference
Tristan Terlouw
Digital Marketing Strategy Nixon
Website Portfolio Management (WPM) is a cutting-edge framework designed to monitor and manage a company’s entire website collection. By centralizing and organizing all websites under one comprehensive system, WPM offers valuable insights into a company’s IT architecture, fostering responsiveness and providing detailed information.
One of the key advantages of Website Portfolio Management is its ability to provide grounded data for assessing the business value of each website. By gathering and comparing all websites, WPM enables decision-makers to gain a comprehensive understanding of their IT landscape. This, in turn, allows for better optimization of the IT budget, as organizations can identify which websites are most valuable for the business.
Given the increasing significance of IT in today’s business landscape, gaining insights into the real value of websites proves beneficial for both current IT budget management and future business planning. Website Portfolio Management serves as a powerful tool to support IT Asset Management, an umbrella term encompassing various asset management practices within the IT sphere.
It’s important to note that WPM is a comprehensive and practical approach to IT Asset Management, and there is no single “correct answer” when it comes to its implementation. Different businesses, sectors, and even departments may adopt varying strategies to handle WPM effectively. Surprisingly, many companies still opt for traditional techniques, such as storing website data in spreadsheets or physical materials. Adopting effective WPM practices can bring significant benefits such as increased efficiency, reduced losses, and cost savings.
Metrics play a crucial role in evaluating and measuring the success of various concepts under IT Asset Management. While these metrics may vary depending on the specific aspect being assessed, there are some universally important focal points.
The same metrics that hold relevance in general business contexts also apply to Website Portfolio Management, with slight variations to better align with its objectives. Here are some key metrics of interest for WPM:
Website Portfolio Management is a valuable asset for businesses seeking to optimize their website assets. By harnessing the power of WPM, organizations can streamline their IT architecture, allocate resources efficiently, and make data-driven decisions. Embracing WPM software and adhering to established metrics pave the way for success in managing website portfolios effectively.
Are you looking for an easy website portfolio management solution? The Nixon Platform enables you to manage your entire digital IT inventory. Everything you need in one place, so why wait? Join the list of many of our satisfied customers who have already discovered the benefits of Nixon Digital’s website portfolio management solutions. Book a demo today and experience the future of WPM.
Whether you are a website owner or an internet user, you have probably encountered cookies before. But what exactly are they?
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