ONVZ takes a proactive approach to website privacy
ONVZ Case
ONVZ takes a proactive approach to website privacy
In this case study we cover how ONVZ:
- Restored technical control over cookies and trackers
- Ensured consent is enforced before any data is shared
- Embedded a recheck routine to stay compliant
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“For me, it was essential to know exactly what our online environment was doing technically. With Nixon Digital, we quickly gained that insight and set up structured control across all ONVZ pages and domains.”
Jeroen Bloks | Customer Experience Specialist
Introduction
As a leading Dutch health insurer with a long‑standing commitment to privacy and data protection, ONVZ continuously evaluates how its digital environment can meet evolving regulatory expectations.
Background
A forward‑looking review of privacy settings
The Challenge
Strengthening cookie governance amid increased regulatory scrutiny
Against the backdrop of increased attention from the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) on website tracking practices, ONVZ initiated a review of its cookie framework to ensure continued alignment with regulatory expectations.
Working together with Nixon, ONVZ strengthened its consent management approach, improved the clarity of its cookie communications and embedded governance measures to support ongoing compliance.
The Approach
Verifying privacy in practice
Nixon supported ONVZ in reviewing cookie placement, consent flows and tagging logic, resulting in a strengthened and future‑proof setup.
To ensure that the website’s behaviour aligned with ONVZ’s existing privacy intentions, Nixon Digital conducted detailed website privacy compliance audits with Nixon Pro.
The outcome: ONVZ’s responsible approach was confirmed and several refinements were implemented to ensure continued compliance in a changing regulatory landscape.
The Results
Ensuring consent is understood
ONVZ already offered clear consent choices on their cookie banner. Together with Nixon Digital, these were further improved to enhance clarity for website visitors and bring them even more into line with the latest expectations regarding explicit, granular consent.
Updates included:
- Revised consent wording
- Improved user‑flow design
- Transparent categorisation of cookies and trackers
- Clearer information on tracking purposes
Audit, monitoring and documentation
Nixon Digital helped ONVZ refine monitoring processes and documentation standards. This involved updates to the internal governance model, enhanced tracking inventories and improved logging for auditability.
These enhancements build on ONVZ’s solid foundation, ensuring that their governance processes remain both transparent and resilient.
A well‑structured implementation process
ONVZ and Nixon Digital collaborated closely on a structured implementation trajectory:
- Privacy review & technical assessment
- Review of consent solution and configuration
- Testing of scripts and tagging behaviour
- Optimisation of consent flows
- Documentation and compliance reporting
The collaboration enabled ONVZ to efficiently translate evolving regulatory insights into a scalable and future-proof solution. This end‑to‑end approach ensures that ONVZ’s website‑privacy settings continue to align with the highest standards.
How we have helped others
Helping organisations strengthen their privacy posture
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