CHALLENGE
Cookie banners often fail to work as expected, leaving users unaware of which cookies or trackers are being set
The impact of this issue is quite significant, especially if you have many websites. If your cookie banners are inconsistent or don't work properly, you could end up not complying with privacy laws, which can result in reputational damage, fines and/ or legal troubles. Additionally, if users can't see or control what cookies and trackers are being used, it can lead to a loss of trust and harm your brand's reputation. Managing multiple websites only adds to these challenges, making it important to have reliable and effective cookie consent solutions in place across all your sites.