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Data privacy trends to watch in 2023

In a digital world that is consistently public, data privacy seems to be a recurring issue. Here we will go over the top data privacy trends to watch in 2023.

As we navigate the digital landscape, it is important to stay informed on the latest developments in data privacy. Here we will give you an insight into the top trends to watch in 2023 as social media platforms, engagement tracking tools, and chatbots continue to collect and refine personal data. It is crucial for organizations to evaluate our approach to data privacy and stay informed on industry developments.

Transparency in higher demand

As we move into 2023, the need for transparency in data privacy practices is becoming more important. This is due to the growing awareness of the importance of protecting personal information and the need for organizations to take responsibility for their data collection and usage methods. To meet this demand, organizations will have to take steps to increase transparency by providing individuals with more control over their data. This includes giving individuals the option to access, correct, or delete their personal information, and the ability to opt-in of specific types of data collection.

An increase in regulations

Global developments on data safeguarding is on the rise. Following the implementation of the General Data Protection Regulation (GDPR) in the EU in 2018, more and more countries are adopting similar regulations. The United States, for instance, is currently contemplating a federal data privacy law similar to the GDPR. Canada, Australia, Japan, and India have also introduced, or are in the process of introducing, new data privacy laws. As a result, companies must implement stricter data privacy policies and procedures to comply with these regulations and safeguard their customers’ personal information.

The end of the cookie era

Third-party cookies are becoming less relevant as first-party data gets more valuable types of data for a company as it helps to create a more purposeful marketing that builds direct relationships with audiences. Companies and organizations are now shifting towards a cookie-free future by adopting new technologies and approaches for user tracking and targeting. For instance, some companies are experimenting with browser fingerprints, which provide a unique identification of users without relying on cookies. Others are exploring privacy-enhancing technologies to offer a more secure and private method of tracking users.

Privacy by design

Privacy by design is becoming essential for companies to implement in order to protect personal data and stay compliant with privacy regulations. It involves embedding privacy considerations into the design and development of new technologies and systems, ensuring that privacy is built into the foundation of a system. As consumers become more aware of their data privacy rights, companies that adopt privacy by design practices are better equipped to build trust and credibility with customers, which can ultimately lead to increased business and brand loyalty.

Privacy-focused technology to stay compliant

Privacy technology is a trend for businesses to meet customer data demand and regulations. It allows your company to meet the requirements by implementing stricter measures and avoid costly fines. Companies must stay informed of industry advancements and evaluate their approach to data privacy to meet consumer expectations and comply with standards. To earn consumer trust, businesses must demonstrate a commitment to privacy through transparent practices and the adoption of privacy-focused technology. It is essential for organizations to stay informed, implement stricter data privacy policies, and simplify global compliance management for successful data protection and preservation of consumer trust.

Our platform at Nixon Digital offers A complete solution of cookie consent, which are crucial for maintaining privacy and building trust with customers. Our platform is designed to optimize and keep privacy up-to-date by default, enabling organizations to be proactive in protecting personal data and building trust with their customers. In other words, Nixon Digital has your back when it comes to privacy!