At TechEx 2025 in Amsterdam, Nixon Digital stood out with a booth that combined relaxation and revelation. While most companies handed out flyers, we offered something different: a massage chair and live privacy demos. The message was simple: We fix your privacy stress.
The experience
All day long, visitors lined up for a quick chair massage. It was fun, unexpected and created a relaxed atmosphere. At the same time our live demos uncovered something less relaxing. Websites were almost always less compliant than their teams believed.
The combination was powerful. Tension was released through massages and minds were sparked by new insights. Many visitors snapped photos of our demo screens to share with colleagues. It showed that the discoveries were both surprising and valuable.
What we noticed
- Companies in different industries face very different challenges. A media company’s risks are not the same as those of a retailer.
- Many organizations believe they are all set until we show them where things go wrong in practice.
- Our Green Report stood out. Several companies proud of their setup walked away realizing they had earned a real benchmark for compliance.
Our approach
Nixon Digital does not sell fear. We do not claim to replace your legal team. What we do is give you the visibility and guidance you need to make informed decisions. Whether through Nixon Pro or Nixon Platform, our tools and services make privacy compliance tangible, manageable and less stressful.
Do you want to know whether your website would score a full Green Report? Try our free scan and see for yourself.
