Nixon Digital

What is website portfolio management?

Website Portfolio Management (WPM) is a cutting-edge framework designed to monitor and manage a company’s entire website collection. By centralizing and organizing all websites under one comprehensive system, WPM offers valuable insights into a company’s IT architecture, fostering responsiveness and providing detailed information.

Understanding the Business Value‚Äč

One of the key advantages of Website Portfolio Management is its ability to provide grounded data for assessing the business value of each website. By gathering and comparing all websites, WPM enables decision-makers to gain a comprehensive understanding of their IT landscape. This, in turn, allows for better optimization of the IT budget, as organizations can identify which websites are most valuable for the business.

Given the increasing significance of IT in today’s business landscape, gaining insights into the real value of websites proves beneficial for both current IT budget management and future business planning. Website Portfolio Management serves as a powerful tool to support IT Asset Management, an umbrella term encompassing various asset management practices within the IT sphere.

Tailoring WPM to Business Needs‚Äč

It’s important to note that WPM is a comprehensive and practical approach to¬†IT Asset Management, and there is no single “correct answer” when it comes to its implementation. Different businesses, sectors, and even departments may adopt varying strategies to handle WPM effectively. Surprisingly, many companies still opt for traditional techniques, such as storing website data in spreadsheets or physical materials. Adopting effective WPM practices can bring significant benefits such as increased efficiency, reduced losses, and cost savings.

Understanding the metrics‚Äč

Metrics play a crucial role in evaluating and measuring the success of various concepts under IT Asset Management. While these metrics may vary depending on the specific aspect being assessed, there are some universally important focal points.

  • Potential Business Value: This metric revolves around understanding how a project or initiative adds value to the business. Assessing the necessity, investment value, and other pertinent factors helps decision-makers evaluate new opportunities.
  • Feasibility/Campaign Duration: Questions surrounding the time required for a campaign or purchase, along with its feasibility, are crucial considerations in the business context.
  • Cost: Financial aspects are always paramount in decision-making. Measuring the cost, opportunity cost, total cost of ownership (TCO), revenue stream, and other financial subjects enable organizations to make informed business decisions.

Key Metrics in Website Portfolio Management‚Äč

The same metrics that hold relevance in general business contexts also apply to Website Portfolio Management, with slight variations to better align with its objectives. Here are some key metrics of interest for WPM:

  • Website Technical Performance: Assessing the efficiency and functionality of a website is of utmost importance. Poorly performing websites can hinder business processes and undermine overall success. WPM enables continuous monitoring of a company’s website inventory, ensuring optimal operational quality.
  • Website-Business Accord: In some cases, websites may not meet technical standards but are essential for supporting business processes. Conversely, some websites may excel technically but lack business relevance. Website Portfolio Management acknowledges this duality and offers different approaches to address such challenges.
  • Website Cost-Business Value: Evaluating the cost and value proposition of each website is critical. WPM enables the identification of websites that may be cost-intensive without offering substantial added value. Conversely, it identifies low-cost websites that deliver significant business value. Armed with this information, companies can make informed decisions regarding website investments.

Future of website portfolio management‚Äč

Website Portfolio Management is a valuable asset for businesses seeking to optimize their website assets. By harnessing the power of WPM, organizations can streamline their IT architecture, allocate resources efficiently, and make data-driven decisions. Embracing WPM software and adhering to established metrics pave the way for success in managing website portfolios effectively.

Are you looking for an easy website portfolio management solution? The Nixon Platform enables you to manage your entire digital IT inventory. Everything you need in one place, so why wait? Join the list of many of our satisfied customers who have already discovered the benefits of Nixon Digital’s website portfolio management solutions. Book a demo today and experience the future of WPM.